Led the branding for Dubai Tourism's 2024 edition of the Dubai Food Festival, centered around the theme 'Follow the Flavour.'

 

Food is a journey, and this concept was brought to life through a visual language that seamlessly blended elements of public transport. Sub lock-ups and color schemes were created to tailor to each pillar under the festival - from luxury fine dining to street food. All assets were developed following the brand identity, including OOH, advertising materials and menus.

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CLIENT: DUBAI DEPARTMENT OF ECONOMY AND TOURISM | AGENCY: VML